Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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As a new college basketball season gets underway, the sport will gain more exposure than ever thanks to new networks and media deals that will further boost the amount of hoops content. That spotlight, packaged with a rabid fan base, have business partners seeking the best ways to leverage their relationships with the sport. We’ll highlight some of the strategies that will play out this season..
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