SBD/October 8, 2013/Marketing and Sponsorship

Kaepernick, 49ers Continue To Top Jersey, Team Merch Sales On NFLShop.com

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49ers QB Colin Kaepernick’s jersey remained the top-seller among players on NFLShop.com from April 1 through the end of September, while Broncos QB Peyton Manning took over the No. 2 spot from Seahawks QB Russell Wilson. Kaepernick held the top spot when sales were examined through the end of June. While the order changed slightly, the five players with the top-selling jersey remained the same. Vikings RB Adrian Peterson and Redskins QB Robert Griffin III again filled out the top five. Eight of the top 10 player jerseys belong to QBs. Besides Peterson, Texans DE J.J. Watt was the only non-QB in the top 10, moving up from No. 16. Among those making the top 25 after missing the list the last time are Giants WR Victor Cruz, Cowboys WR Dez Bryant and DE DeMarcus Ware, Dolphins DE Cameron Wake and Eagles RB LeSean McCoy. Dropping out of the top 25 were Ravens WR Torrey Smith and QB Joe Flacco, Broncos WR Wes Welker, Seahawks WR Percy Harvin and retired Bears LB Brian Urlacher.

TOP-SELLING PLAYER JERSEYS ON NFLSHOP.COM
RANK
(April 1-Sept. 30)
PREV. RANK
(April 1-June 30)
PLAYER
1
1
49ers QB Colin Kaepernick
2
5
Broncos QB Peyton Manning
3
2
Seahawks QB Russell Wilson
4
4
Vikings RB Adrian Peterson
5
3
Redskins QB Robert Griffin III
6
6
Dolphins QB Ryan Tannehill
7
7
Patriots QB Tom Brady
8
9
Packers QB Aaron Rodgers
9
16
Texans QB J.J. Watt
10
15
Saints QB Drew Brees
11
8
retired Ravens LB Ray Lewis
12
11
Giants QB Eli Manning
13
18
Packers LB Clay Matthews
14
13
49ers LB Patrick Willis
15
n/r
Giants WR Victor Cruz
16
20
Cowboys TE Jason Witten
17
n/r
Cowboys WR Dez Bryant
18
12
Seahawks RB Marshawn Lynch
19
14
Ravens RB Ray Rice
20
19
Colts QB Andrew Luck
21
n/r
Dolphins DE Cameron Wake
22
21
Steelers S Troy Polamalu
23
n/r
Cowboys DE DeMarcus Ware
24
22
49ers RB Frank Gore
25
n/r
Eagles RB LeSean McCoy
 

TEAM GAME: Like the team’s QB, the 49ers kept their spot as the team with the top-selling merchandise on NFLShop.com. After ranking No. 4 through the end of June, the defending Super Bowl champion Ravens dropped out of the top 10 through the end of September. The Bears moved up to No. 6 after not ranking in the top 10 in the previous rankings.

TOP-SELLING TEAM MERCHANDISE ON NFLSHOP.COM
RANK
(April 1-Sept. 30)
PREV.
(April 1-June 30)
TEAM
1
1
49ers
2
3
Cowboys
3
8
Broncos
4
2
Seahawks
5
5
Patriots
6
n/r
Bears
7
7
Packers
8
10
Giants
9
6
Steelers
10
9
Redskins

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