Under Armour Launches In Brazil Fox: MLB Ad Time To Be Sold Out NCAA Tourney Ad Inventory Nearly Sold Out Ryan Braun Signs Cleat Contract CBS, Turner Plug March Madness In N.Y. Subway Ford Ends Champions League Sponsorhip Bouchard's Star Continues To Rise In Tennis Marketplace Roundup Manchester United Set To Ink $1B Nike Pact Adidas Studies MLS Teams Before Designing Jerseys
Upcoming Conferences and Events
SBD/October 7, 2013/Marketing and Sponsorship
Subway Debating Whether Returning As Super Bowl Advertiser Is Cost Effective
Published October 7, 2013
30 SECONDS TO MARS: Mars Chocolate North America President Debra Sandler said the company is “still in the process of deciding” whether Snickers or M&Ms will be the subject of its Super Bowl spot. Sandler said, “It is an internal rat race to decide which brand. Both brands are strong. We're looking for the brand that comes, quite frankly, forward with the most creative campaign, the campaign that has the most legs. Given the cost of advertising on the Super Bowl, we have to make sure it can do more than just run on the Super Bowl. So we're looking for a holistic, 360-degree campaign" (ADAGE.com, 10/4).