Menu
Marketing and Sponsorship

Reebok Set To Roll Out FitHub Stores, Aiming To Blend Shopping, Fitness

Reebok's new FitHub store in the Boston suburb of Braintree, which "blends shopping and fitness," is among the first 10 of the stores "slated to open on the East Coast over the next six months," according to Taryn Luna of the BOSTON GLOBE. The "unconventional" new store concept -- which "mixes retail with regularly scheduled exercise classes -- is the latest step in Reebok’s effort to return to its personal fitness roots after a less successful foray into team sports shoes and apparel." Reebok CMO Matt O'Toole said, "The stores are the perfect place to sharpen the focus of our brand and develop a deeper relationship with the consumer, as opposed to being this kind of broad sporting goods company." Reebok and its FitHub stores "hope to attract a broad range of customers interested in personal fitness," but the company "had already forged particularly close ties to the CrossFit phenomena and the business behind it." Reebok in '10 signed a 10-year deal with CrossFit Inc. Reebok said that its training business has "experienced double-digit growth each year since the partnership began." There will be around 200 FitHub stores "by the end of the year" (BOSTON GLOBE, 10/6).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/07/Marketing-and-Sponsorship/Reebok.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/07/Marketing-and-Sponsorship/Reebok.aspx

CLOSE