SBD/October 4, 2013/Media

Both NLDS Game 1 Ratings Up From Comparable Time Slots In '12

Dodgers-Braves earned a 2.8 overnight rating for TBS, up 17% from '12

TBS’ primetime coverage of Dodgers-Braves NLDS Game 1 Thursday night earned a 2.8 overnight rating, up 17% from the comparable Giants-Reds NLDS Game 1 in '12. That game drew a 2.4 on a Saturday in the same window. Pirates-Cardinals NLDS Game 1 earned a 2.0 overnight from 5:00pm-8:30pm. The game was up 5% from Nationals-Cardinals NLDS Game 1 in ‘12, which was played in the same telecast window on a Sunday (THE DAILY).

NEED TO TIGHTEN UP: In Albany, Pete Dougherty writes TBS "continues to show its baseball production inexperience when it comes to postseason." After producing one game per week during the season, the net "suddenly is entrusted with four Division Series (i.e., four crews), and the sloppiness shows." Wednesday's Rays-Rangers AL Wild Card game "was marred by the sound and pictures not being in sync." The "good news" is that FS1 "gets two Division Series and ESPN one wild-card game next year" (Albany TIMES UNION, 10/4). Meanwhile, in Boston, Chad Finn writes TBS’ "revamped postseason baseball studio programming is promising, but it could stand to be streamlined to a more manageable number of contributors." Anchor Keith Olbermann, analyst Pedro Martinez, and co-host Tom Verducci "would be an ideal trio." Finn: "Problem is, TBS is cramming five personalities onto the set, which leaves little literal or figurative room for anyone to stand out." One solution would be to move analyst Dirk Hayhurst "to a booth role, eliminate the 'active player' position (sorry, Mark DeRosa), and watch Olbermann, Martinez, and Verducci thrive" (BOSTON GLOBE, 10/4).
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