SBD/October 4, 2013/Media

Final Ratings: Capitals-Blackhawks Draws Cable's Most-Watched NHL Season Opener

NBCSN drew an average of 935,000 viewers for its coverage of Capitals-Blackhawks Tuesday, making it the most-watched season opener on record for cable, and the second most-watched regular-season game ever on the net. Viewership for the game was up 7% compared to the Flyers-Bruins season opener in '11-12, which was the last time the season began in October. Chicago saw a 7.32 rating for Tuesday's game, the highest ever for a regular-season game in that market on NBCSN. Meanwhile, more than 2.3 million viewers tuned into the CBC for Maple Leafs-Canadiens at 7:00pm ET, the first of a season-opening doubleheader. The game overall reached nearly 7.6 million Canadians. The CBC's late game, Jets-Oilers at 10:00pm, showed a 5% increase compared to the first Prime West game of the '11-12 season, with an average audience of nearly 1.05 million viewers (THE DAILY).

LEADING THE WAY: Fox led all NFL Week 4 telecasts with a 16.1 final rating and 27 million viewers for its national window, which featured Eagles-Broncos. Regional coverage in the 1:00pm window earned a 9.4 rating with 14.3 million viewers. The net’s “Fox NFL Sunday” pregame show posted a 3.2 final rating with 4.7 million viewers. CBS’ singleheader had an 8.2 rating with 13.3 million viewers. The net’s “The NFL Today” pregame show earned a 1.9 rating (2.9 million viewers). The Patriots’ 30-23 victory over the Falcons on “SNF” averaged 20.5 million viewers with a 12.5 rating. ESPN’s Raiders-Broncos “MNF” game earned a 8.9 rating (13.9 million viewers) (THE DAILY).

ON THE RISE: Nielsen data shows that ESPN's coverage of the '13 MLB season delivered a 14% ratings increase from last year. ESPN finished with a 0.8 U.S. rating in '13, up from a 0.7 in '12. ESPN's audience also was up 8%, averaging 1,101,000 viewers in '13 compared to 1,018,000 in '12....TBS' coverage of MLB Wild Card games -- Reds-Pirates on Wednesday and Rays-Indians on Thursday -- saw an average of 4.7 million viewers, up 2% from '12. The net aired both games on a Friday last year and averaged 4.6 million viewers for those contests....Viewership for Fox Sports K.C.'s coverage of Royals games this season reached an all-time high, with a 70% increase marking the largest in MLB. The 143 regular-season broadcasts averaged a 6.4 household rating, up from a 3.8 in '12. The Royals ranked sixth among all clubs, up from 15th last season. The highest-rated Royals game ever on the net came Aug. 13 with a 12.3 in a game versus the Marlins (THE DAILY).

The charts below list final Nielsen ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
College Football: South Carolina-UCF
9/28
ABC
12:00-3:45pm
na
na
College Football: (regional)
9/28
ABC
3:45-7:00pm
na
na
College Football: Wisconsin-Ohio State
9/28
ABC
8:06-11:43pm
4.0
6,751
Lucas Oil Off Road Racing
9/28
CBS
2:00-3:00pm
0.1
426
"College Football Today"
9/28
CBS
3:00-3:30pm
0.7
897
College Football: LSU-Georgia
9/28
CBS
3:30-7:30pm
4.6
7,392
MLB: (regional)
9/28
Fox
1:00-4:00pm
1.1
1,600
College Football: Arizona-Washington
9/28
Fox
7:05-10:27pm
1.1
1,821
EPL: Swansea-Arsenal
9/28
NBC
12:30-2:30pm
0.5
710
Red Bull Traxxas Torc Series
9/28
NBC
2:30-3:30pm
0.4
494
College Football: Oklahoma-Notre Dame
9/28
NBC
3:30-7:15pm
2.6
3,890
"The NFL Today"
9/29
CBS
12:00-1:00pm
1.9
2,868
"NFL on CBS": (single)
9/29
CBS
1:00-4:05pm
8.2
13,264
Bull Riding: 15/15 Bucking Battle
9/29
CBS
5:00-6:00pm
1.3
1,907
"Fox NFL Sunday"
9/29
Fox
12:00-1:00pm
3.2
4,800
"NFL on Fox": (regional)
9/29
Fox
1:00-4:15pm
9.4
15,300
"NFL on Fox": Eagles-Broncos (69%)
9/29
Fox
4:15-7:33pm
16.1
27,000
"The OT"
9/29
Fox
7:33-8:00pm
7.7
12,885
Fishing: FLW Forrest Wood Cup
9/29
NBC
2:30-3:30pm
0.3
489
MLS: Galaxy-Timbers
9/29
NBC
3:30-6:00pm
0.3
433
"Football Night in America"
9/29
NBC
7:30-8:15pm
5.1
8,152
"Sunday Night Football": Patriots-Falcons
9/29
NBC
8:31-11:17pm
12.5
20,493
Liga MX: Chivas de Guadalajara-Atlas
9/29
UniMas
5:50-8:00pm
0.5
898
Liga MX: Cruz Azul-Leon
9/28
Univ.
5:50-8:00pm
0.4
706
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"Monday Night Football": Raiders-Broncos
9/23
ESPN
8:27-11:43pm
8.9
13,918
"Thursday Night Football": 49ers-Rams
9/26
NFLN
8:30-11:57pm
4.9
7,610
College Football: Ole Miss-Alabama
9/28
ESPN
6:30-9:52pm
2.3
4,022
NASCAR Sprint Cup Series: Dover
9/29
ESPN
2:00-5:49pm
2.4
3,969
"Thursday Night Football Pre-Kick"
9/26
NFLN
8:00-8:30pm
2.0
2,952
College Football: Oklahoma State-West Virginia
9/28
ESPN
12:00-4:06pm
1.9
2,788
College Football: Texas A&M-Arkansas
9/28
ESPN2
7:01-10:22pm
1.7
2,761
"Monday Night Countdown"
9/23
ESPN
6:30-8:27pm
1.9
2,524
College Football: Virginia Tech-Georgia Tech
9/26
ESPN
7:25-10:42pm
1.5
2,314
"The Book of Manning"

9/24

ESPN

8:00-9:30pm

1.5

2,242

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