SBD/October 4, 2013/Marketing and Sponsorship

Branded Air: Craftsman, Courtyard, Lexus Have Strong Presence On NFL Network

In the final installment of a five-part series, THE DAILY takes a look at the sponsored segments on NFL programming with the focus turning to NFL Network. Previously, sponsorships on NBC, CBS, Fox and ESPN were examined.

GETTING CRAFTY: Craftsman plays a big role on NFL Network as the pregame sponsor for its Thursday Night game and a segment sponsor for its pregame show. Lexus and Courtyard By Marriott appear on the net's coverage Thursday and Sunday. Lexus sponsors the Thursday night halftime segment and returns on Sunday with its name attached to a segment during "NFL Gameday Morning." Courtyard sponsors an identical segment during the Thursday pregame and on Sunday morning.

EXTRA CHEESE: Meanwhile, "NFL Gameday Morning" presenting sponsor Pizza Hut also has its name attached to a segment during the broadcast. It is joined by Geico, Verizon, Ram and John Hancock. Thursday's pregame show also has a segment brought to viewers by USAA insurance. In addition to Craftsman's Thursday pregame entitlement sponsorship and Lexus' halftime entitlement sponsorship, NFL Network features KFC as the pre-kick presenting sponsor.

NFL NETWORK "NFL GAMEDAY MORNING"
Pizza Hut (Presenting Sponsor of NFL Gameday Morning)
Pizza Hut (Warner's Corner)
Geico (Players Only)
Lexus (Who Must Play Inspired)
Verizon (NFL Mobile)
Ram (Coach's Gameday Decisions)
John Hancock (A Different Approach)
Courtyard (Greatness on the Road)
NFL NETWORK "THURSDAY NIGHT FOOTBALL"
Craftsman (Pregame Entitlement Sponsor)
KFC (Pre-Kick Presenting Sponsor)
Lexus (Halftime Entitlement Sponsor)
NFL NETWORK "THURSDAY NIGHT PRE-GAME SHOW
Craftsman (Building Momentum)
Courtyard (Greatness on the Road)
USAA (USAA Salutes)
Microsoft Windows (On the Field)
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