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Leagues and Governing Bodies

Inside Look At The NFL's Month-Long Breast Cancer Awareness Campaign

October marks the fifth year the NFL has teamed with the American Cancer Society (ACS) and league corporate partners to "run A Crucial Catch, the league's month-long breast cancer awareness campaign," according to Ryan Basen of SPORTS ON EARTH. The campaign "raises awareness and funds for breast cancer causes supported by ACS and team charities." But A Crucial Catch is "not as altruistic as it is presented to be." Research suggests that the NFL and its corporate partners "are more concerned with enhancing their public images -- especially among women -- and ultimately revenues, than they are with addressing breast cancer." The NFL's partners in this campaign -- including Pepsi, Ticketmaster and Barclays -- also "want to enhance their images." A Crucial Catch is an "example of cause-related marketing -- using marketing strategies in a partnership to benefit both a social cause and an enterprise." The NFL and ACS are "heavyweights in their field, and a third group (the corporate partners) is involved." The NFL and its corporate partners also "generate revenues by selling and auctioning pink hats, shirts and other A Crucial Catch apparel." While all proceeds from auctioned, game-worn items "go to breast cancer causes, the league declines to say what portion of the apparel sales do." A Crucial Catch organizers "try to persuade consumers to adopt ACS' breast cancer awareness messages, and they project them via an NFL-sized marketing effort." Included are three ads posted on NFL.com/Pink, featuring Cardinals WR Larry Fitzgerald, Saints QB Drew Brees, Giants QB Eli Manning and Jets QB Mark Sanchez (SPORTSONEARTH.com, 10/3).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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