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Vikings Will Assess One-Time PSL Fees On 75% Of Seats In New Stadium
Published October 4, 2013
WHO GETS WHAT? In St. Paul, Doug Belden in a front-page piece reports the Vikings under the deal "retain the revenues from naming rights." Estimates for naming rights "have ranged" from $4.5-7.5M per year, or $135-225M over 30 years. Team officials on Thursday said that they are "considering a variety of potential naming-rights partners." Under the deal, the authority gets revenue "from advertising, rental of club/event spaces, concessions at authority events," and revenue "from groups touring the stadium." The Vikings get revenue "from naming rights for the stadium and plaza," plus concessions and ticket sales for team events. They also get advertising and sponsorship revenue. Communications revenue from WiFi and data systems "will be split with the team." Kelm-Helgen said that in total, the authority will get roughly $1M per home game "under the rent and capital contribution agreements," which represents about 70% of the operating costs. She added that the authority at the Metrodome "clears about $600,000 per game from its share of revenues" (ST. PAUL PIONEER PRESS, 10/4).
FANS NOT REAL HAPPY: KMSP-Fox's Bill Keller reported he has "yet to really meet a season-ticket holder that likes the idea of having to pay this hefty one-time just for that privilege of paying for their seats." The Wilf family, which owns the Vikings, has to come up with $100M, and the decision to implement PSLs is "not as bad as it could have been -- the team was asking for more than $150 million." Keller: "But there are certainly a lot of hard decisions that some season-ticket holders will have to now make." Minnesota Gov. Mark Dayton previously had indicated that a $1 PSL is "one dollar too much." But Keller reported Dayton "concedes it's how business is done these days in the NFL" and that "it is far less than (what) other teams are charging" (KMSP-Fox, 10/3).