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'13 Social Media & Sports Series: Social Trends Impacting Consumer Engagement
Published October 4, 2013
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EXPANDING REACH AND CONVERSATION: The panelists agreed that it was important not to spend too much time focused on one specific social platform, but to have a hand in all the different mediums to expand reach and further conversations. Mitchell said, “You want to be on all these different platforms because you have different consumers consuming the different stories across all those. ... What’s important when you have a big event is to make sure you are everywhere socially. You have to start the conversation on all these different platforms.” Mirman added, “We try to look at what is right for the moment and what’s right for the fan or brand. So we try to spread as much of this stuff as we can to try to get a better net and get as many different impressions as we can.”
on multiple social platforms for big events
KEEPING AN EYE ON IN THE NEXT YEAR? Mirman: "It’s all about understanding data. It’s the Wild West right now." Mitchell: "It’s also the context, and how brands start responding to that (data). That’s going to be something that’s going to be very powerful that brands haven’t completely attacked yet. What brands haven’t fully tapped yet is this ability to reach out and reward people all the time." Fernandez: "Vine is 6-8 months old and that caused Instagram to come up with video. ... What’s going to be the next device or what’s going to be the next platform that people really gravitate towards?"