MLB Cardinals, FS Midwest Reach New Deal Colorado AD Rick George Bullish On Pac-12 Net Sources: Josh Elliott Could Return To ABC CBS, ESPN Reach Sub-License Deal For MVC NESN Providing News Inserts During Sox Games A's Reportedly Holding "Positive" Ballpark Talks The Players' Tribune Continuing To Gain Momentum Royals Getting Aggressive With More Trades Iger Talks ESPN Going Straight To Consumer PGA Tour Debuting OTT Service This Week
SBD/October 3, 2013/Media
TBS Earns 3.0 Fast-National Rating For Both MLB Wild Card Games, Even With Last Year
Published October 3, 2013
CHANNEL HUNTING: In Pittsburgh, Michael Sanserino notes Game 2 of the Pirates-Cardinals Division Series on Friday will air on MLB Network, which "could leave many fans ... without access to the game." MLB Network owns the exclusive rights to the game, and MLB "will not intervene to broaden access to Pirates fans." The net is distributed to 71 million homes nationwide, or 62% of "all television-owning households." TBS, which is broadcasting the other games in the series, is "available in 100 million homes nationwide." Pirates Senior Dir of Communications Brian Warecki said, "This is something that is completely out of control of the club." Sanserino reports the Pirates "will test a big screen on Federal Street outside PNC Park today to see if a projection of the game would work in direct sunlight." Game 1 of the series "will be aired on the big screen tonight." MLB Network aired two postseason games in '12, and they were the "highest-rated" in the net's history. The net also "owns exclusive broadcast rights" for another LDS game set for Monday, though that game has not been identified (PITTSBURGH POST-GAZETTE, 10/3). In St. Louis, Jeremy Kohler notes a '12 Cardinals-Nationals NLDS Game 3 aired on MLB Network, and only 11.7% of homes in the St. Louis market with TVs "tuned into that game." This came "after the first two games on TBS had ratings greater than 20." The game "didn't even match some regular season viewership levels" (ST. LOUIS POST-DISPATCH, 10/3).