SBD/October 2, 2013/Media

MLB Network Sees Record Viewership For Regular-Season Games, Q3 Audience

MLB Network averaged 239,000 viewers for its regular-season game telecasts in ’13, marking a new record for the cable channel. The audience figure is also up 9% from last season. Topping the list of MLB Net's most-viewed games this season was the Sept. 13 Yankees-Red Sox game, with 450,000 viewers. Meanwhile, MLB Net had its best quarterly audience ever in Q3. The net averaged 205,000 viewers in primetime in Q3, up 26% from the same period last year. Total-day viewership during that period was 92,000 viewers, up 30% from 71,000 viewers in Q3 last year. For the year to date, MLB Net has seen a 34% jump in total-day viewership, tops among all cable networks in that time frame.

MOST-VIEWED MLB NETWORK REGULAR-SEASON GAMES IN '13
DATE
MATCHUP
VIEWERS (000)
9/13/13
Yankees-Red Sox
450
5/27/13
Yankees-Mets
444
4/5/13
Cubs-Braves
433
5/29/13
Red Sox-Phillies
425
4/4/13
Red Sox-Yankees
419
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