SBD/October 2, 2013/Marketing and Sponsorship

Bridgestone, Jack Nicklaus Partner For Golf Ball Production Tailored To Amateurs

Nicklaus' golf balls are made to accommodate three skill levels of a player
Golf HOFer Jack Nicklaus and Bridgestone have partnered to "produce three types of golf balls," according to Golf Channel's Todd Lewis. The Nicklaus Black, Nicklaus Blue and the Nicklaus White are made to "accommodate three skill levels of a player using the traditional tees to which they typically play." Lewis noted golfers can "get the balls online and a percentage of the ball sales will be donated directly back to the Nicklaus Children’s Health Care Foundation to support pediatric programs nationwide." Nicklaus told Golf Channel's Jimmy Roberts on Monday it is not a "conflict" to be in the golf ball construction business while simultaneously advocating for rolling back the distance of the balls. Nicklaus said, "The game needs to be simplified for the average golfer. These are not golf balls for the pros." Nicklaus, on Bridgestone and other manufacturers limiting distance and performance of golf balls, said, “I can’t imagine any manufacturer who really thinks about what’s good for the game of golf who would not consider (limiting the distance of the balls)" ("Live From: The President's Cup," Golf Channel, 9/30).
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