Boston PGA Tour Event Undergoes Name Change Sellout Expected For Manchester Derby USFL Nearing Goal Of $5M In Capital Rain Could Still Affect World Series Southwest Airlines Sponsors Pacers TNT Has Strong Opening Night Ratings Winnipeg, Saskatoon Seeking To Host '19 World Juniors Fanatics To Get Rights To NHL Playoff Apparel Fox Has Best World Series Opener Since '09 Hansen Group Offers To Fund Seattle Arena Privately
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On the eve of the Breeders’ Cup at Santa Anita Park, SportsBusiness Journal examines the state of horse racing. In recent years, the sport has used a mix of expanded entertainment and hospitality to appeal to seasoned fans and newcomers alike. Whether it’s the Breeders’ Cup or other races on the calendar, we’ll look at how horse racing is building new revenue and expanding its fan base.
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