Cavaliers Set For Monster Home Opener Cubs Close To Deal With Joe Maddon Suns Renew With Verizon, Annexus Raptors Host Outdoor Event; Hornets Return MLS To Introduce New L.A. Franchise CSN Houston Case Nears Conclusion Judge To Hear NFL Painkillers Lawsuit NBC Sports, Breeders' Cup Extend TV Rights Giants Win Third World Series In Five Years
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On the eve of the Breeders’ Cup at Santa Anita Park, SportsBusiness Journal examines the state of horse racing. In recent years, the sport has used a mix of expanded entertainment and hospitality to appeal to seasoned fans and newcomers alike. Whether it’s the Breeders’ Cup or other races on the calendar, we’ll look at how horse racing is building new revenue and expanding its fan base.
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