USA Swimming Exec Dir Chuck Wielgus Dies Orlando Pride Do Not Sell Out Marta's Debut S.F. Sports Legends Given Street Names Near Candlestick Cubs Fans Buy Up Replica World Series Rings Target Field Named First Gold LEED Certification In U.S. Tim Howard Issues Apology Following Fan Altercation A's To Reveal New Ballpark Site In '17 Bettman Insists NHL Will Not Go To PyeongChang ESPN Events Purchases Miami Beach Bowl Triple-A Isotopes Trying One-Day Rebrand
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On the eve of the Breeders’ Cup at Santa Anita Park, SportsBusiness Journal examines the state of horse racing. In recent years, the sport has used a mix of expanded entertainment and hospitality to appeal to seasoned fans and newcomers alike. Whether it’s the Breeders’ Cup or other races on the calendar, we’ll look at how horse racing is building new revenue and expanding its fan base.
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