Magic Johnson Talks New Lakers Role Robert Kraft Downplays Roger Goodell Feud Pistons Launch "Virtual Venue" For New Arena Kentucky Lawmakers OK KFC Yum! Center Bill Temple Denies Report On Stadium Study UConn Eyes Planning Funds For Renovation BYU Shows Off New Basketball Space Warrior Lacrosse To Supply U.S. Teams Events Pelinka Is Front-Runner For Lakers GM
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On the eve of the Breeders’ Cup at Santa Anita Park, SportsBusiness Journal examines the state of horse racing. In recent years, the sport has used a mix of expanded entertainment and hospitality to appeal to seasoned fans and newcomers alike. Whether it’s the Breeders’ Cup or other races on the calendar, we’ll look at how horse racing is building new revenue and expanding its fan base.
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