SBD/September 30, 2013/Media

NFL Sees Sharp Increase In August ComScore Rankings; Yahoo/NBC Still Tops List

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The NFL last month made its seasonal move up the charts in monthly comScore multi-platform rankings of U.S. sports sites, as the league rose from 11th place and 16 million unique visitors in July to 6th place and nearly 31 million uniques in August. The rise of the NFL during the month coincided with the beginning of preseason play and return of football into the consciousness of many fans. The Yahoo Sports-NBC Sports digital alliance again led the list with 61.6 million uniques. ESPN, as is custom, led in consumption metrics, posting an average of 88.1 minutes per user during the month, and 5.1 billion total minutes of usage.

RANK SITE
UNIQUES (000)
1) Yahoo Sports-NBC Sports Network *
61,638
2) ESPN
57,853
3) FoxSports.com on MSN
40,784
4) USA Today Sports Media Group **
37,612
5) Bleacher Report-Turner Sports Network ***
34,421
6) NFL Internet Group
30,719
7) MLB
27,724
8) CBS Sports
27,223
9) SB Nation
24,226
10) Sporting News Media/Perform Sports
24,043
11) Sports Illustrated sites
14,767
12) Stack Media
10,996
13) Active.com sites
10,563
14) NeuLion
7,739
15) Deadspin
6,383

NOTES: * = Includes Rivals.com, ThePostGame.com, and Rotoworld. ** = Includes 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group, The Big Lead and For The Win. *** = Sites includes NBA.com, PGA.com, NCAA.com and WNBA.com.
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