Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

NBC Sets Winter Olympics Ad Sales Record With $800M Committed For Sochi Games

NBC Sports Group Exec VP/Sales & Marketing Seth Winter said that NBCUniversal has sold $800M "in advertising for the 2014 Winter Olympics" in Sochi, according to Michael McCarthy of AD AGE. The "windfall for the Sochi games tops the previous Winter Olympics mark" of roughly $750M in ad sales for the '10 Vancouver Games and '02 Salt Lake City Games. NBC said that the Olympics are "attracting fewer advertisers who are spending more on exclusivity." The net said that its total ad sales for the Sochi Games "might approach" $970M with "local support." NBCU set the sales record despite “concerns going into Sochi that Russia’s anti-gay laws will cause skittish advertisers to hold back or drop their buys." But Winter said, "We have not seen a single advertiser fall out." Advertisers who have purchased time for the '14 Games include Coca-Cola, Procter & Gamble, McDonald’s, Visa, AT&T, GM, BMW, Citibank, Kellogg’s and GE, as well as “first-time buyers such as Liberty Mutual and BP" (ADAGE.com, 9/30).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/09/30/Marketing-and-Sponsorship/NBC-Olympic-Ads.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/09/30/Marketing-and-Sponsorship/NBC-Olympic-Ads.aspx

CLOSE