Menu
Marketing and Sponsorship

MWR's Rob Kauffman Focused On Replacing NAPA For Martin Truex' Sprint Cup Car

Michael Waltrip Racing co-Owner Rob Kauffman said it is a "relatively low probability" that his RK Motors car company would be the sole primary sponsor for Martin Truex Jr.'s NASCAR Sprint Cup car next season, according to Dustin Long of the MOTOR RACING NETWORK. RK Motors served as a primary sponsor for MWR drivers Clint Bowyer and Brian Vickers in six races this year, and Kauffman said his company could "fill in a gap" on Truex' car. Long noted MWR, with NAPA Auto Parts pulling its sponsorship, would still need to "find sponsorship for a majority of the races next year" for Truex' car. Kauffman yesterday made his “first appearance" at a track since the Sept. 7 Richmond race that led to penalties for MWR. Kauffman said, “If the team breaks even and is competitive, I’m happy. I’m lucky enough that I don’t get my living from NASCAR, but it has to be commercially viable. That’s the parameters I work around" (MRN.com, 9/29). The AP's Dan Gelston writes Kauffman “has answered the call at every level of Waltrip's plan to grow the organization into one of NASCAR's top teams.” Kauffman said, “It’s obviously a big setback. We’ve paid a heavy price. Now, I’m focused on what do we need to change to improve.” Kauffman also "thanked the sponsors that stuck with the organization after it ‘put them in a difficult position'" (AP, 9/29). SPORTING NEWS’ Bob Pockrass reported Kauffman has "temporarily moved from New York to Charlotte to work on keeping the team on solid financial footing" after NAPA dropped its sponsorship. Kauffman said, “I’ve basically packed a big bag, relocated to Charlotte and I’m not leaving until we get it sorted out.” Kauffman was “non-committal” as to whether Truex will race for MWR next year (SPORTINGNEWS.com, 9/29).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/09/30/Marketing-and-Sponsorship/MWR.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/09/30/Marketing-and-Sponsorship/MWR.aspx

CLOSE