MLB Goes With Player-Focused Marketing Effort New Balance Launches Boston-Themed Ads WWE's Heyman To Promote Richmond NASCAR NHL's Failed Guardian Project Back In Headlines Marketplace Roundup Skins Look For Ways To Avoid Color Rush Unis Aspen Dental Signs Deal With NASCAR Alfa Romeo Spot Scores During WBC Games Toyota Promos At NASCAR Races Paying Off Marketplace Roundup
SBD/September 30, 2013/Marketing and Sponsorship
Izod Ends IndyCar Series Title Sponsorship One Year Early; Kanaan Out At KV Racing?
Published September 30, 2013
MOVING ON? The AP's Jenna Fryer reported IndyCar driver Tony Kanaan "will not return to KV Racing next season and is finalizing a deal to join Chip Ganassi Racing." Kanaan repeatedly said that he "wanted to keep his core team at KV Racing together but expressed frustration with the economic hardships in IndyCar." KV Racing presented Kanaan "with a deal in which he did not have to bring any sponsorship money to the team -- Kanaan has had to bring money with him in the past and has long felt as a veteran that he should not have to -- but he rejected the offer." Despite winning the Indianapolis 500 in May, major corporate sponsorship "appeared to dry up" (AP, 9/27). KV Racing co-Owner Jimmy Vasser on Friday said, "We have an offer in front of him to return (to KV Racing). ... We're on the road to signing, and he doesn't have to bring any money. I'm proud of the offer." In Indianapolis, Curt Cavin noted Kanaan "confirmed KV's offer, but he said he doesn't have the official documents to sign." Kanaan said of Fryer's report of a deal with Ganassi, "I don't have a deal" (INDIANAPOLIS STAR, 9/28).