McIlroy Experimenting With TaylorMade Clubs Farmers Insurance Leaving Hendrick's NASCAR Ops College Endorsements Affecting Under Armour Profits NFL Ad Sales Are Down 14% From Last September LPGA's Bay Area Tour Stop Loses Sponsor Fanatics To Get Rights To NHL Playoff Apparel Fox Sees High Demand For World Series Ads Phelps Stars Alongside McBride In "Call Of Duty" Ad Snickers To Sponsor Second Season Of ELeague Cubs Poised For Marketing Opportunities
SBD/September 30, 2013/Marketing and Sponsorship
Izod Ends IndyCar Series Title Sponsorship One Year Early; Kanaan Out At KV Racing?
Published September 30, 2013
MOVING ON? The AP's Jenna Fryer reported IndyCar driver Tony Kanaan "will not return to KV Racing next season and is finalizing a deal to join Chip Ganassi Racing." Kanaan repeatedly said that he "wanted to keep his core team at KV Racing together but expressed frustration with the economic hardships in IndyCar." KV Racing presented Kanaan "with a deal in which he did not have to bring any sponsorship money to the team -- Kanaan has had to bring money with him in the past and has long felt as a veteran that he should not have to -- but he rejected the offer." Despite winning the Indianapolis 500 in May, major corporate sponsorship "appeared to dry up" (AP, 9/27). KV Racing co-Owner Jimmy Vasser on Friday said, "We have an offer in front of him to return (to KV Racing). ... We're on the road to signing, and he doesn't have to bring any money. I'm proud of the offer." In Indianapolis, Curt Cavin noted Kanaan "confirmed KV's offer, but he said he doesn't have the official documents to sign." Kanaan said of Fryer's report of a deal with Ganassi, "I don't have a deal" (INDIANAPOLIS STAR, 9/28).