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SBD/September 30, 2013/Marketing and Sponsorship
EA Sports, CLC Lawsuit Settlement Will Be Reduced By Attorney Fees, Expenses
Published September 30, 2013
NOT ABOUT THE MONEY: ESPN's Lester Munson noted the $40M settlement is a "significant amount," but with $500M taken in annually on these video games, the amount "does not appear to be a sum of money that is in any way going to hurt EA's financial picture." Former Arizona State QB and plaintiff Sam Keller said, "The money was never the part that drove ... the case. What we wanted to do was change the landscape" ("OTL," ESPN2, 9/27). In Chicago, Rick Telander noted a $40M settlement "divided by 300,000 plaintiffs is $133.33 per person," and "divided by 200,000, it is $200." That is "enough to buy a couple of copies of 'NCAA Football 2015,'" except "there won't be one" (CHICAGO SUN-TIMES, 9/28). ESPN's Tony Kornheiser said, "This has to be more about principle than actual payout. ... The big prize is suing the NCAA because the NCAA has the conference money and the NCAA has the big television money and if you make this lawsuit stick against them ... down the road you can basically bankrupt the NCAA" ("PTI," ESPN, 9/27).