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Marketing and Sponsorship

Marketplace Roundup

ADWEEK's Christopher Heine cited a source as saying that McDonald's has agreed to become the "second advertising partner in the new NFL-Twitter Amplify partnership." Verizon was "revealed as the lead sponsor for the initiative" on Thursday. The source said that the McDonald’s announcement "will surface during the coming days." The source added that the two brands "would likely own the complete NFL-Twitter Amplify inventory throughout the season." Verizon will "get the lion’s share of the tweets-based promos, including getting exclusive, constant mention via the NFL’s Super Bowl Twitter activity on Feb. 2" (ADWEEK.com, 9/26).

MO MONEY...: Boxer Floyd Mayweather Jr. said that he "doesn't need Nike, Adidas or Under Armour logos on his back or boxing trunks to validate his brand." But AD AGE's Michael McCarthy noted if the brands are "interested, the price starts at $1 million -- per fight." Mayweather said that if a corporate sponsor "wants to put a logo on his boxing trunks, it's 'possible.'" Like Tiger Woods and Broncos QB Peyton Manning, Mayweather is "looking for 'ownership,' not just a paycheck." Mayweather is "one of the rare jocks who doesn't have to chase endorsement dollars on Madison Avenue." Mayweather in '13 will earn $90M "without a single, current endorsement deal." He previously appeared in commercials for AT&T. Marketers "tend toward the conservative, so they might not exactly rush" to Mayweather, who can be "a bit of a livewire" (ADAGE.com, 9/26).

LIVING IN AMERICA: The American Athletic Conference and IMG have reached a multiyear extension of their agreement for marketing and sponsorship rights. The deal covers sales and marketing rights for each of the AAC's postseason championships. The agreement also includes the AAC Football Championship, which will begin with the '15 season, and all Olympic sports. The pact runs through the '17-18 academic year (AAC).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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