SBD/September 26, 2013/Media

Non-Athletes Comprise Large Percentage Of SI.com's Twitter 100 List

SI.com yesterday released its annual Twitter 100 list -- comprised of the top sports-related accounts to follow on the social media site. SI and SI.com staffers were polled to create the list. Of the names included on the list, 36% are media, league or team execs. ESPN and ESPN.com combined for 15 entries (SI.com, 9/25).

MEDIA, TEAM & LEAGUE EXECS ON SI's TWITTER 100 LIST
ESPN's J.A. Adande ESPN's Andy Katz
National Post's Bruce Arthur TNT's Steve Kerr
NBCSN's Michelle Beadle CBS Sports' Jason La Canfora
Sports Writer Lana Berry TSN's Bob McKenzie
ESPN's Matthew Berry ESPN's Buster Olney
ESPN's Jay Bilas Turner Sports' Rachel Nichols
NBC Sports' Ato Bolden ESPN's T.J. Quinn
NFL.com's Albert Breer Fox Sports' Ken Rosenthal
ESPN's John Buccigross ESPN's Adam Schefter
Mavericks Owner Mark Cuban NFL VP/Football Communications Michael Signora
CBS Sports' Bruce Feldman ESPN's Bill Simmons
GOAL.com's Ives Galarcep Yahoo Sports' Marc Spears
Fox Sports' Jay Glazer ESPN's Marc Stein
USA Today's Jeff Gluck ESPN's Scott Van Pelt
ESPN's Jeff Goodman ESPN's Dick Vitale
Fox Sports' Ariel Helwani London Telegraph's Henry Winter
ESPN's Jemele Hill Yahoo Sports' Adrian Wojnarowski
NFL.com's Daniel Jeremiah Yahoo Sports' Greg Wyshynski

MAKING THE CONNECTION: SI.com Managing Editor Matt Bean said, “Twitter’s the platform of choice for athletes and coaches to share vital news about their health, their careers, and their lives off the court or field. Consider this: In the last year alone we’ve seen several Twitter holdouts from the sports world join up: Kobe Bryant, Phil Jackson, and Mario Balotelli to name a few.” He added, “If stars of that magnitude are communicating directly with the world using the platform, then we’re duty-bound to incorporate it into our reporting and publishing strategy” (SOCIALTIMES.com, 9/25).

REACTION: SI’s Richard Deitsch wrote on his Twitter feed, “Props to @aliciakate11 and @iblend for design and development genius on #SITwitter100. Two talented people.” BC Place Manager of Event Sales & Corporate Partnerships Cameron Kusch wrote, “You could put just about anyone on the #SITwitter100 list. My one follow would still be @bruce_arthur. Has a way of speaking my conscience.” Former USOC Chief of Int’l Relations Bob Fasulo: “Dear @SINOW, I get that you're serving US readers but maybe you need to do a separate #SITwitter100 for int'l feeds. (Sports) world is big.” ESPN.com’s Darren Rovell noted his absence from the list. He wrote, “no its on purpose I'm sure.”
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Media, Twitter, Sports Illustrated

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