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SBD/September 26, 2013/Media
NBC Sports Group Gets More Than It Expected Out Of America's Cup Broadcasts
Published September 26, 2013
ENHANCED VIEWING EXPERIENCE: In London, Oliver Brown writes America's Cup viewing figures "engendered by last night’s mesmerising drama were nothing short of spectacular." In New Zealand "almost a million people" tuned in to watch. Thanks to "highly-nuanced coverage on Sky Sports, non-sailing aficionados" in the U.K. have followed the past 17 races with "unprecedented avidity." Brown: "Naturally, the fascination of the technology has helped. GPS mapping, alongside helicopter-mounted cameras, have allowed viewers to see every steer and grind of these 72-ft catamarans’ passage through the waves." Oracle was "equipped with 13 separate microphones." For those of "a cartographic bent the digital enhancements have lent remarkable clarity to wind direction, currents, course boundaries and mark-rounding zones" (London TELEGRAPH, 9/26).