New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/September 26, 2013/Marketing and Sponsorship
Andretti Autosport Exec, GoDaddy Differ On Company's Future With IndyCar
Published September 26, 2013
LOOKING AHEAD: In Detroit, David Goricki reported the city will "again host an IndyCar doubleheader next summer." Belle Isle Grand Prix Chair Bud Denker said, “It has not been announced yet, but yes, we will be hosting a doubleheader again next year." GP weekend is May 30-June 1, with IndyCar races set for May 31 and June 1 (DETROIT NEWS, 9/25). RACER.com's Robin Miller reported there are "no fewer than four new players in the mix for an IndyCar race" in '15. Road America at Elkhart Lake in Wisconsin and Mazda Laguna Seca Raceway in Monterey, Calif., along with a pair of new venues in Circuit of The Americas in Austin and Providence, R.I. "are taking a hard look." If drivers, teams and fans are "universal on one thing it's bringing back Elkhart Lake ... and its daunting, scenic, historic four-mile Road America course." It has been "six years since major open-wheel racing last appeared there ... but it sounds like" Road America President & GM George Bruggenthies is "serious about making it happen" in '15. He said, “I'm probably letting the cat out of the bag but we've also talked about having a two-day, mid-week test here next summer for IndyCar that's open to the public to keep the juices flowing.” Mazda Laguna from '83-'04 "was a staple on the CART/Champ Car circuit." Meanwhile, it now "appears that Providence is set to step in" and replace the Baltimore GP on the schedule. The 2.1-mile, 11-turn street circuit in Providence "has been in the works for the past two years" (RACER.com, 9/24).