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SBD/September 25, 2013/Media
Published September 25, 2013
THREE IS THE MAGIC NUMBER: NBC Sports Group is launching an NFL-themed show across its RSNs next week. The 30-minute "3 and Out" debuts Tuesday and is described as an analysis-and-debate program that discusses three storylines for the upcoming week. NBC will use analysts that already are on-air at the RSNs they operate. CSN Houston's Kelli Johnson, CSN Mid-Atlantic's Brian Mitchell, CSN New England's Mike Felger and CSN Bay Area's Ray Ratto will be regular guests (John Ourand, Staff Writer).
QUICK LOOK: In Las Vegas, Ron Kantowski writes, "There is much to like in 'Flat Out,' the new AOL docu-series that focuses on Dylan Kwasniewski, the 18-year-old NASCAR phenom from Las Vegas" who recently moved to Charlotte "to accelerate his career." There are 10 episodes, "but each lasts only a tightly edited seven minutes." The "most compelling" installment is Episode 4, in which Kwasniewski "discusses the death of his father," former Hard Rock Hotel President & CEO Randy Kwasniewski (LAS VEGAS REVIEW-JOURNAL, 9/25).
LOVE IT LIVE: PepsiCo CMO/Global Consumer Engagement Frank Cooper yesterday at the Advertising Week 2013 conference in N.Y. said that a "major reason for the growing interest in sports is the widespread belief that as programming, sports events are 'DVR-proof' because they are almost always watched live." In N.Y., Stuart Elliott reports Twitter Dir of Promoted Content & Sponsorships Glenn Brown "described how marketers associating themselves with live sports events ought to be 'ready for the unexpected' like the brief blackout during Super Bowl XLVII" (N.Y. TIMES, 9/25).