CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
SBD/September 25, 2013/Media
Published September 25, 2013
THREE IS THE MAGIC NUMBER: NBC Sports Group is launching an NFL-themed show across its RSNs next week. The 30-minute "3 and Out" debuts Tuesday and is described as an analysis-and-debate program that discusses three storylines for the upcoming week. NBC will use analysts that already are on-air at the RSNs they operate. CSN Houston's Kelli Johnson, CSN Mid-Atlantic's Brian Mitchell, CSN New England's Mike Felger and CSN Bay Area's Ray Ratto will be regular guests (John Ourand, Staff Writer).
QUICK LOOK: In Las Vegas, Ron Kantowski writes, "There is much to like in 'Flat Out,' the new AOL docu-series that focuses on Dylan Kwasniewski, the 18-year-old NASCAR phenom from Las Vegas" who recently moved to Charlotte "to accelerate his career." There are 10 episodes, "but each lasts only a tightly edited seven minutes." The "most compelling" installment is Episode 4, in which Kwasniewski "discusses the death of his father," former Hard Rock Hotel President & CEO Randy Kwasniewski (LAS VEGAS REVIEW-JOURNAL, 9/25).
LOVE IT LIVE: PepsiCo CMO/Global Consumer Engagement Frank Cooper yesterday at the Advertising Week 2013 conference in N.Y. said that a "major reason for the growing interest in sports is the widespread belief that as programming, sports events are 'DVR-proof' because they are almost always watched live." In N.Y., Stuart Elliott reports Twitter Dir of Promoted Content & Sponsorships Glenn Brown "described how marketers associating themselves with live sports events ought to be 'ready for the unexpected' like the brief blackout during Super Bowl XLVII" (N.Y. TIMES, 9/25).