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SBD/September 25, 2013/Media
Dearth Of Golf Properties On Fox Sports Seen As Key In USGA TV Rights Deal
Published September 25, 2013
BY THE NUMBERS: GOLFWEEK's Martin Kaufmann writes NBC's broadcasters are "good business partners for FedEx and the PGA Tour." Dan Hicks "breathlessly opened" the net's Tour Championship broadcast on Sunday by saying, "It is one of the most exciting, riveting and pressure-packed days in all of sport with all the money that's on the line." It was left to analyst Steve Sands to "explain the various [FedExCup] scenarios." NBC this year "upgraded Sands from the whiteboard to a nifty touch-screen display, and he again handled it like the smartest student in the class." But "if you need an announcer to explain who might win, you have less of a sporting contest than a math problem." That is a "big hurdle for the broadcaster to overcome" (GOLFWEEK, 9/27 issue).