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Following Success In China, WTA Sets Sights On Growth In Singapore, Southeast Asia
Published September 25, 2013
THE BEST IS YET TO COME: ESPN.com's Kamakshi Tendon wrote under the header, "Asia New Hotspot For WTA Tour." The post-US Open season, "once dominated by European indoor events, has become a full-fledged Asian swing." Next year, "six of the seven tournament weeks after the US Open will contain events in South East Asia, including all but one (Moscow) of the high-level Premier tournaments." Asian events "now outnumber North American ones," as the Asia-Pacific region "as a whole will account for 23 of the tour's events" in '14. Allaster said, "We just made a strategic decision to nurture our mature markets and make them successful, (plus) look at where an opportunity is -- one market. And we chose Asia in 2008. And we're only starting. We haven't even begun to realize the opportunity of China and Southeast Asia" (ESPN.com, 9/24).