Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Coming off a season that saw record gate revenue and strong growth in sponsorship revenue, the NBA tips off a new campaign seeking to build on that momentum. The league and its teams have compelling storylines heading into the new season, including the pending departure of Commissioner David Stern, who will turn over the reins to Adam Silver next year. SportsBusiness Journal will highlight why this is shaping up to be another season to remember.
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