Target Makes Push Into Soccer With MLS 76ers Rising In Merch Sales, Home Attendance Alibaba, IOC Reach 12-Year TOP Sponsorship A-B InBev Latest To End USOC Sponsorship Fournette Signs With Under Armour Hyundai Filming Super Bowl Spot During Game Price Chopper Becomes Royals' Official Grocer Golden Knights Likely To Thrive In Merch Sales Marketplace Roundup TD Ameritrade Not Returning As USOC Sponsor
SBD/September 24, 2013/Marketing and Sponsorship
NBA Reportedly Eyeing Heat, Nets To Test Use Of Nicknames On Jerseys
Published September 24, 2013
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COOL FACTOR: YAHOO SPORTS' Dan Devine wrote for fans of those Heat and Nets players "with long-held, well-established nicknames that every NBA fan knows -- 'King James,' 'The Truth,' 'K.G.' and 'Birdman,' for example ... this could be cool enough." Some diehards "might also appreciate the chance to cop, say, a 'U.D.' Udonis Haslem jersey, a 'AK47' Andrei Kirilenko top." Devine: "But I can't envision lines out the door to pick up a 'Rio' Mario Chalmers jersey, you know?" (SPORTS.YAHOO.com, 9/23). Allen said, "It shows growth in our league, it shows we do adapt to what’s going on around us and we’re still -- at the end of the day -- playing a kid's game." ESPN’s Mike Greenberg added of the NBA, “This will make them a fortune because they’ll sell a ton of these jerseys. Imagine all the jerseys they’ll sell once LeBron wears one that says ‘King James.’ … I just think it’s terrific. I love it.” ESPN’s Mike Golic said, “I think it’s a neat thing. Remember in the XFL, that one guy that did it had ‘He Hate Me’ instead of his name. I thought that was pretty cool. Without a doubt, the money side of it, it’s a no-brainer for the amount they’ll get.” But Greenberg asked, “Why just one game?" Golic: “There are marketing people that are a lot smarter than us to know why maybe they would do it that way” (“Mike & Mike,” ESPN Radio, 9/24).