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SBD/September 24, 2013/Marketing and Sponsorship
NBA Reportedly Eyeing Heat, Nets To Test Use Of Nicknames On Jerseys
Published September 24, 2013
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COOL FACTOR: YAHOO SPORTS' Dan Devine wrote for fans of those Heat and Nets players "with long-held, well-established nicknames that every NBA fan knows -- 'King James,' 'The Truth,' 'K.G.' and 'Birdman,' for example ... this could be cool enough." Some diehards "might also appreciate the chance to cop, say, a 'U.D.' Udonis Haslem jersey, a 'AK47' Andrei Kirilenko top." Devine: "But I can't envision lines out the door to pick up a 'Rio' Mario Chalmers jersey, you know?" (SPORTS.YAHOO.com, 9/23). Allen said, "It shows growth in our league, it shows we do adapt to what’s going on around us and we’re still -- at the end of the day -- playing a kid's game." ESPN’s Mike Greenberg added of the NBA, “This will make them a fortune because they’ll sell a ton of these jerseys. Imagine all the jerseys they’ll sell once LeBron wears one that says ‘King James.’ … I just think it’s terrific. I love it.” ESPN’s Mike Golic said, “I think it’s a neat thing. Remember in the XFL, that one guy that did it had ‘He Hate Me’ instead of his name. I thought that was pretty cool. Without a doubt, the money side of it, it’s a no-brainer for the amount they’ll get.” But Greenberg asked, “Why just one game?" Golic: “There are marketing people that are a lot smarter than us to know why maybe they would do it that way” (“Mike & Mike,” ESPN Radio, 9/24).