Dick's Fires All In-Store PGA Pros Manziel Tops NFLPI's List Of Player Sales For Q1 Browns, Value City Furniture Partner For Camp AT&T Rolling Out New Yankees Campaign Chip Ganassi Drivers Star In Spot For Cottonelle Manziel Tops All Individual NFL Jersey Sales Adidas, Champs Sports Create Instagram Series USA Swimming Launches New Campaign Chevy Lauds Global Benefits Of ManU Deal Marketplace Roundup
Upcoming Conferences and Events
SBD/September 24, 2013/Marketing and Sponsorship
FedEx To Stick With Redskins' Venue Naming-Rights Deal Amid Nickname Strife
Published September 24, 2013
WHAT COST IS IN A NAME? AD AGE's Michael McCarthy writes the "barrage of criticism" over the Redskins' nickname has "reached an all-time high, leading some to wonder if the team that plays in Washington will have to plunk down" an estimated $15M to change it. PR firm Wade Media Management Managing Partner LeslieAnne Wade said the team is probably "delaying the inevitable." Brand consultancy Landor Associates Managing Dir Allen Adamson said that a design firm "could come up with a new name and logo for the Redskins -- and roll it out within six months -- at a price tag" of $10-15M. Adamson said that coming up with a new moniker "would only run" $500,000 to $1M. But McCarthy writes the "real expense would be replacing the old name and logo" at FedExField and Redskins Park (ADAGE.com, 9/24).