Report: Barclays Will Not Renew EPL Deal LPGA's ANA Inspiration Slowly Rebranding New Balance Touts Soccer Line In New Ad Greivis Vasquez' Under Armour Shoe Set To Debut ESPN To Integrate Outbrain Content Online Banks Using Athletes To Grow Brand Marketplace Roundup Duck Commander Ends Bowl Game Deal Pacioretty Gives Burgers To Bruins Fans For Ad Nike Signs Gatlin To Sponsorship Deal
Upcoming Conferences and Events
SBD/September 24, 2013/Marketing and Sponsorship
FedEx To Stick With Redskins' Venue Naming-Rights Deal Amid Nickname Strife
Published September 24, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
WHAT COST IS IN A NAME? AD AGE's Michael McCarthy writes the "barrage of criticism" over the Redskins' nickname has "reached an all-time high, leading some to wonder if the team that plays in Washington will have to plunk down" an estimated $15M to change it. PR firm Wade Media Management Managing Partner LeslieAnne Wade said the team is probably "delaying the inevitable." Brand consultancy Landor Associates Managing Dir Allen Adamson said that a design firm "could come up with a new name and logo for the Redskins -- and roll it out within six months -- at a price tag" of $10-15M. Adamson said that coming up with a new moniker "would only run" $500,000 to $1M. But McCarthy writes the "real expense would be replacing the old name and logo" at FedExField and Redskins Park (ADAGE.com, 9/24).