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SBD/September 23, 2013/People and Pop Culture
Nike Brand President Trevor Edwards Being Eyed As Possible Successor To Mark Parker
Published September 23, 2013
SLUGGISH SALES IN RUSSIA HURTING ADIDAS: The FINANCIAL TIMES reported one of adidas' distribution centers in Russia had a "hiccup" in sales, which is worrying for the company because its "strength in Russia gives it an advantage that helps to offset the global superiority" of Nike. Russia is adidas' third-biggest market after the U.S. and China. As adidas "moves away from its flagging Reebok brand, especially in the US, it is Nike, not Adidas, that is picking up the share." Nike's shares this year have "gained a third, more than twice as much as Adidas’s, with most of the gains coming this month" (FT.com, 9/20).