SBD/September 23, 2013/Media

NBCSN's Michelle Beadle Discusses The Challenges In Promoting "The Crossover"

Beadle indicated she will start to be more self-promotional on Twitter
NBCSN's Michelle Beadle last week appeared on the "Sports Media Weekly" podcast and discussed recent changes to "The Crossover," the show she hosts, and the lack of promotion around the program. "The Crossover" was initially co-hosted by Beadle and Dave Briggs before Briggs was taken off the show in May. Beadle said she is "very much happy with the changes that were made." She "fought for those changes," because the "original version of the show wasn't anything that I wanted to do or was thinking I was going to be doing when I came here." Beadle: "I love what we're doing now, but then again I'm not an idiot. I realize we're on a network that is new and struggling and we don't get a lot of promotion. So I kind of battle with that every day. Do I fight the good fight and promote the show on my own? Do I just give up and act like a whiny person? It's interesting, but we have such a good crew and they work hard." She added, "I look at Twitter now and I think, 'You know what, I've got more followers on Twitter than the network gets viewers. There's got to be a way to turn that into eyes on the show.' So that's kind of where I am now. I hate it because it's going to be so self-promoting, but I'm starting to realize if you don't do that then it's hard to complain after the fact." Beadle said she "didn’t really get into having my own show to always be put on the backburner." She noted, "It's frustrating. It's hard to get to some sort of regularity, the times change and we're all over the place." Beadle noted her show airs "every day except days when sailing, soccer and/or bike racing" is being aired on NBCSN. Beadle: "We're on otherwise" ("Sports Media Weekly,", 9/19).
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