Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Xfinity Series Audience Lower On Fox Sports Daytona Int'l Speedway Holding Flag Exchange
SBD/September 23, 2013/Marketing and Sponsorship
5-Hour Energy Won't Commit To MWR For '14 Scandal Fallout Continues
Published September 23, 2013
RUNNING OUT OF TIME: The AP's Gelston wrote Truex in seeking a funded ride has "little time to piece together a deal and few options." Truex said on Friday, "There's not a whole lot out there." Truex "would like to stay at MWR," but he "doesn't know if NAPA would follow him to another team." SMI Chair & CEO Bruton Smith, who helped bring NAPA into NASCAR, said, "They should have swallowed and moved on. They're going to lose more picking up and running than they would have had they stayed right here." Meanwhile, Waltrip said that he "had a meeting set" this past weekend with 5-Hour Energy's Henderson (AP, 9/20).
INCIDENT HURTS POTENTIAL SPONSORS: ESPN's Rusty Wallace said of NAPA's departure from MWR, "I can’t remember the last time a sponsor has left a team because they were embarrassed. This is something that everybody’s going to learn from. This is a huge lesson learned right here. A lot of people are thinking, drivers, owners, everybody. You got to do the right stuff for these sponsors and for this sport.” ESPN's Brad Daugherty: "That’s a seismic shift when you have a sponsor that size deciding what its future may be in the sport” (“NASCAR Countdown,” ESPN, 9/22). The CHARLOTTE OBSERVER's Bonnell noted driver Kyle Busch had "a strong opinion on the corrosive effect this had on sponsor relations." Busch said, "It's a tough economy, a tough (time in) the sport to pick up sponsors and bring them on in. It's frustrating. There are a lot of race fans sometimes voicing an opinion that there aren’t enough competitive cars every week. Then they’ll send in comments to sponsors that they shouldn’t sponsor that team or that driver because of things that happen on the race track. All that does is drive sponsors away from our sport" (CHARLOTTE OBSERVER, 9/22).