SBD/September 23, 2013/Labor and Agents

Paul Rabil Signs With Octagon For Marketing, Becoming Agency's First Lacrosse Client

Rabil wanted a global-minded partner capable of increasing his personal brand
MLL Boston Cannons and NLL Philadelphia Wings MF Paul Rabil, the "first professional lacrosse player to amass a million-dollar endorsement portfolio, has hired Octagon as his marketing representative," according to Scott Soshnick of BLOOMBERG NEWS. Rabil will be represented by agent Erin Kane, whose clients include former U.S. softball pitcher Jennie Finch. Rabil said that he "sought a long-term, global-minded partner capable of increasing not only his personal brand, but the sport of lacrosse at both the professional and development levels." Rabil is "the first lacrosse player represented by Octagon." Kane said, "We envision having Paul alongside top athletes in other sports. It comes down to personality that captures imagination." Rabil endorses Red Bull, New Balance’s Warrior brand -- "which features a Rabil line" -- Polk Audio, watch company Nooka and EFX performance bracelets. Octagon "will also manage" the Paul Rabil Foundation (BLOOMBERG NEWS, 9/23).
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