SBD/September 20, 2013/Media

Final Ratings: Fox Has Best NFL Start; Yanks-Sox Big For MLB Net

CBS led all NFL Week 2 telecasts with a 15.8 final rating and 26.4 million viewers for its national window, which featured Broncos-Giants. The net’s “The NFL Today” pregame show is averaging a 2.3 rating (3.3 million viewers). Fox finished with a 12.8 rating (21.9 million viewers) for its Sunday singleheader. Through two weeks, Fox’ game telecast audience is up 8% over last year and ranks as the net’s best start ever to an NFL season. The “Fox NFL Sunday” pregame show is averaging a 3.3 rating (5.1 million viewers) through two weeks, up 6%. The Seahawks’ 29-3 defeat of the 49ers on “SNF” averaged 20.5 million viewers, leading NBC to a nightly win among all nets despite a 60-minute weather delay during the first quarter. ESPN’s Steelers-Bengals “MNF” game earned a 9.1 rating (14.3 million viewers), peaking during the 10:00-10:15pm ET window. The game led ESPN to primetime win among all nets. After three telecasts, “MNF” is averaging an 8.8 rating and 14.1 million viewers), up 10% and 14%, respectively (THE DAILY).

LOCAL NFL RATINGS: The Lions-Cardinals game drew a 21.6 local rating in the Phoenix market last Sunday, marking the team’s best Week 2 rating on record (Cardinals)....49ers-Seahawks drew a 44.8 rating in Seattle, the city's "best numbers ever" for an NBC "SNF" game (SEATTLETIMES.com, 9/19).

DOWN THE STRETCH THEY COME: MLB Network averaged 450,000 viewers for Yankees-Red Sox last Friday, marking the net’s most-watched MLB game this season to date and eighth-best all-time (THE DAILY)….NESN is averaging a "solid" 7.3 rating on Red Sox telecasts this year, “up 13 percent over last year” through 138 games. The Red Sox in September are averaging a 9.2 rating on NESN “through the first 13 games of the month, including two single-game ratings above 11” (BOSTON GLOBE, 9/20).

NOTES: ESPN2 drew a 17.6 local rating in Oklahoma City for the Oklahoma-Tulsa game last Saturday, ahead of a 16.3 rating on KWTV-CBS for Alabama-Texas A&M and an 8.6 on FS Oklahoma for Lamar-Oklahoma State. The 8.6 marked OSU’s “lowest rating this season” (OKLAHOMAN, 9/17)....NBCSN finished with 227,000 viewers for the fifth iteration of the World Series of Fighting last Saturday, down slightly from the fourth telecast in August (MMAWEEKLY.com, 9/17).

The charts below list final ratings from recent telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"NFL on CBS": Broncos-Giants (89%)
9/14
CBS
4:20-7:30pm
15.8
26,400
"NFL on Fox": (single)
9/14
Fox
1:00-4:05pm
12.8
21,900
"Sunday Night Football": 49ers-Seahawks**
9/14
NBC
8:31pm-12:13am
12.2
20,543
College Football: Alabama-Texas A&M
9/13
CBS
3:30-6:00pm
8.5
n/a
"NFL on CBS": (regional)
9/14
CBS
1:00-4:20pm
8.0
n/a
"Football Night in America"
9/14
NBC
7:30-8:15pm
4.6
7,562
"Fox NFL Sunday"
9/14
Fox
12:00-1:00pm
3.3
5,100
College Football: Notre Dame-Purdue
9/13
ABC
8:07-11:39pm
3.0
4,789
College Football: UCLA-Nebraska
9/13
ABC
12:00-3:30pm
2.7
4,193
"The NFL Today"
9/14
CBS
12:00-1:00pm
2.2
n/a
College Football: Ohio State-Cal
9/13
Fox
7:06-10:41pm
2.0
3,253
College Football: Tennessee-Oregon
9/13
ABC
3:30-6:45pm
2.0
3,164
FIFA World Cup qualifer: Mexico-U.S.
9/10
UniMas
7:33-10:10pm
1.8
3,540
"College Football Today"
9/13
CBS
3:00-3:30pm
1.7
n/a
"Fox Sports 1 on 1: Adrian Peterson"
9/14
Fox
4:30-5:30pm
1.6
2,400
PGA Tour: BMW Championship: Third Round
9/13
NBC
3:00-6:00pm
1.4
1,900
MLB: (regional)
9/13
Fox
12:30-4:00pm
1.3
1,900
PGA Tour: BMW Championship: Final Round*
9/14
NBC
1:30-6:00pm
0.7
1,040
EPL: Everton-Chelsea
9/13
NBC
12:30-3:00pm
0.6
917
"College Football special"
9/13
CBS
2:30-3:00pm
0.5
n/a
Liga MX: Chivas de Guadalajara-Tijuana
9/15
UniMas
5:50-8:00pm
0.5
943
Liga MX: Cruz Azul-Tigres UANL
9/14
Univ.
5:50-8:00pm
0.5
757
LPGA: Evian Championship: Final Round
9/14
NBC
12:00-1:30pm
0.5
637
Lucas Oil Off Road Racing
9/13
CBS
1:30-2:30pm
0.3
n/a
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"Monday Night Football": Eagles-Redskins
9/9
ESPN
6:58-10:39pm
10.1
16,524
"Monday Night Football": Texans-Chargers
9/9
ESPN
10:39pm-1:45am
7.1
10,951
"Thursday Night Football": Patriots-Jets
9/12
NFLN
8:30-11:54pm
5.5
8,791
NASCAR Sprint Cup: Chicagoland^
9/15
ESPN
3:15-4:44pm
2.4
3,623
"Thursday Night Football Pre-Kick"
9/12
NFLN
8:00-8:30pm
2.4
3,604
College Football: Wisconsin-Arizona State
9/14
ESPN
10:38pm-2:10am
1.6
2,529
College Football: Louisville-Kentucky
9/14
ESPN
12:01-3:14pm
1.5
2,279
College Football: Vanerbilt-South Carolina
9/12
ESPN
7:25-11:09pm
1.4
2,277
"Sunday NFL Countdown"
9/15
ESPN
10:00am-1:00pm
1.6
2,266
FIFA World Cup qualifer: Mexico-U.S.
9/10
ESPN
7:41-10:01pm
1.4
2,243

NOTES: * = Final round concluded on Monday on Golf Channel due to weather delays, with the cable net averaging 942,000 viewers. ** = Excludes one-hour weather delay during first quarter. Air times were 8:31-9:05pm and 10:05-12:13am ET. ^ = The race aired from 3:15-4:44pm on ESPN and then from 10:00-pm-1:15am on ESPN2.
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