Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Lynch's Beast Mode Apparel Line Taking Off EA Using New Ad Product To Tout Sponsors NASCAR HOF Sponsors Revenue Plummets NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL
Upcoming Conferences and Events
SBD/September 20, 2013/Marketing and Sponsorship
MWR Willing To Let Truex Leave If Sponsorship Not Found, But Expects Three Cars In '14
Published September 20, 2013
A BAD SITUATION: USA TODAY's Nate Ryan notes Waltrip has "survived more withering adversity than virtually anyone in the Sprint Cup Series, but the impending loss of NAPA ... is easily the worst predicament." Ryan: "What's at stake for Waltrip? His career. His reputation. His team." Finding primary sponsorship for Truex "will be far from an easy sell," and there already "might be a need to prioritize damage control on the home front with MWR's other major backers" (USA TODAY, 9/20). YAHOO SPORTS' Nick Bromberg wrote to say the "future of the No. 56 car is in limbo would not be an overstatement." The future of "another car and driver combination could soon be solidified" (SPORTS.YAHOO.com, 9/19).
MAKING A STATEMENT: MRN Radio's Pete Pistone wrote NAPA made the "boldest statement of anyone involved" in the scandal. The company’s "message was clear: integrity and morals do matter even in the often-muddy waters of big-time stock car racing, and NAPA was not going to stand for being associated with it." NAPA has "been through a lot with MWR during the course of its relationship with the team, including the infamous jet fuel incident at Daytona in 2007." But what "transpired in Richmond went beyond a team trying to find an edge with an illegal fuel substance or struggling to be competitive on a regular basis." Pistone: "Pure and simple, MWR cheated up the rules and the spirit of competition so far that the very legitimacy of the entire sport was thrown into question" (MRN.com, 9/19). SPORTING NEWS' Bob Pockrass wrote, "Don’t blame NAPA. Don’t blame NASCAR. Don’t blame the media. Don’t blame Twitter. This one is on Michael Waltrip Racing." It is "just another unfortunate result when money and the drive to win cloud one's judgement." Even if NASCAR "didn’t penalize MWR, fans saw what happened." Pockrass: "No company wants to be associated with the idea that the end justifies the means" (SPORTINGNEWS.com, 9/19).