SBD/September 20, 2013/Marketing and Sponsorship

YouTube, Fox Sports Link Up For Online Ad Sales With Burger King First On Board

YouTube and Fox Sports said that they have "agreed to jointly sell ads on the sports network's YouTube channel ... signing up Burger King as the initial sponsor," according to Tim Peterson of AD AGE. The program began early in September to "coincide with the start of the NFL season," and Burger King ads "appear on the fantasy football-themed section 'Inside Fantasy.'" Burger King is "running preroll ads against videos there along with banners promoting its Buffalo Chicken Strips." Fox Sports Senior VP/Digital Sales Marla Newman said that the QSR "made an upfront spending commitment in exchange for a guaranteed number of video views and ad impressions." She "declined to discuss specific terms." Fox Sports is "not currently bundling TV spots with these YouTube deals." But Newman said it is "definitely something we're exploring" (, 9/20).
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