Marketing and Sponsorship

YouTube, Fox Sports Link Up For Online Ad Sales With Burger King First On Board

9.20.2013

YouTube and Fox Sports said that they have "agreed to jointly sell ads on the sports network's YouTube channel ... signing up Burger King as the initial sponsor," according to Tim Peterson of AD AGE. The program began early in September to "coincide with the start of the NFL season," and Burger King ads "appear on the fantasy football-themed section 'Inside Fantasy.'" Burger King is "running preroll ads against videos there along with banners promoting its Buffalo Chicken Strips." Fox Sports Senior VP/Digital Sales Marla Newman said that the QSR "made an upfront spending commitment in exchange for a guaranteed number of video views and ad impressions." She "declined to discuss specific terms." Fox Sports is "not currently bundling TV spots with these YouTube deals." But Newman said it is "definitely something we're exploring" (ADAGE.com, 9/20).

PREVIOUS NFL Debuts "Together We Make Football" Campaign Starring 10-Year-Old Girl NEXT Luck Trailing Top NFL Pitchmen, But Companies Willing To Gamble On His Potential

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 25, 2024

April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/09/20/Marketing-and-Sponsorship/Fox-Burger-King.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/09/20/Marketing-and-Sponsorship/Fox-Burger-King.aspx