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SBD/September 19, 2013/Media
ESPN, ATP World Tour Reach Broadcast Rights Deal For Three Events
Published September 19, 2013
RATINGS TRENDS: ESPN Senior Dir of Programming & Acquisitions Jason Bernstein said of the net's tennis ratings during what many consider to be the Golden Age of the sport, "In general, yes, tennis has done well over the last decade. But it’s still such an individual sport that it depends on the player. Andre Agassi was as big a ratings star as any player today. The proven ratings winners for us now are the Williams sisters and Roger (Federer), and now Rafa [Nadal] has shown that he can bring people in. But we haven’t seen that with matches between Novak (Djokovic) and Andy (Murray) yet. Tennis can still be a challenge without a name-brand star." He added of any fear that ratings will fall as Federer's career winds down, "Tennis always tends to have a big star who is doing well. Roger has faded a little lately, but Rafa and Serena have performed extremely well. What hurts us more is when we show tournaments in the U.S. where the top European players don’t play, and where people withdraw at the last minute. We'd like to see more players come to the U.S. summer series" (TENNIS.com, 9/17).