SBD/September 19, 2013/Marketing and Sponsorship

Outback Renews Partnership With Stewart-Haas, Will Continue Monday Promotion

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Outback has been the primary sponsor for Ryan Newman in 2-3 races a year since '12
Outback Steakhouse will renew its sponsorship of Stewart-Haas Racing and become a two-race primary sponsor in '14 and '15 of the No. 4 car driven by Kevin Harvick. The company has been the primary sponsor of Stewart-Haas' No. 39 car driven by Ryan Newman in 2-3 races since '12, but Newman is leaving the team after this season and being replaced by Harvick. Outback joins Harvick’s other major sponsor Budweiser on the No. 4 car. Outback will continue to offer the same promotion with Harvick that it ran with Newman. Each time Harvick finishes a race in the top-10, its steakhouses will offer a free Bloomin' Onion to customers the Monday after the race. In a statement, Outback CMO Mike Kappitt said the “Bloomin' Monday” promotion had been “incredibly successful.”
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