Padres Honor Selig With Ceremony, New Plaza Jordan Talks Federer Shoe Collaboration MLB Franchise Notes Ford Field Gets Title Sponsor For Bowl Game Mazda Inks Deal With Competitor Group Serves & Volleys McDonald's Preps Three Promos Around NFL Season Big Payroll Doesn't Equal Success In MLB Cowboys, Hublot Unveil Limited Edition Watches Cuban: Bud Selig Has Been "Horrible" Commissioner
Upcoming Conferences and Events
SBD/September 19, 2013/Marketing and Sponsorship
Harvey's Rep Takes Knock With Interview; Better Media Training Key To Bounce Back
Published September 19, 2013
PITCHER'S OFF DAY: Adler said of Harvey's marketability in the wake of the interview, "I don’t know that he necessarily has the phone ringing off the hook from other brands today. Nor does he necessarily have the phone ringing off the hook from other media outlets." Adler added, "If I’m his agent, I’m probably investing in a little bit of media training, but I’m also in pitching future deals saying, 'Look how committed my guy is to advocating for the brands he signs up with. He’s not just collecting checks, he’s out there stumping.'" Seiferheld said Harvey's interview "hurt him from an endorsement perspective, but it’s something he can recover from," and stressed athletes' need to be authentic as endorsers. Seiferheld: "I’m sure Qualcomm was ecstatic he was so focused on getting the job done, but you have to come across as who you are."