Report: Barclays Will Not Renew EPL Deal LPGA's ANA Inspiration Slowly Rebranding Reds Install Self-Ordering Kiosks New Balance Touts Soccer Line In New Ad Manfred Mum On Rays' Ballpark Situation Greivis Vasquez' Under Armour Shoe Set To Debut ESPN To Integrate Outbrain Content Online Banks Using Athletes To Grow Brand Marketplace Roundup Duck Commander Ends Bowl Game Deal
Upcoming Conferences and Events
SBD/September 19, 2013/Marketing and Sponsorship
Harvey's Rep Takes Knock With Interview; Better Media Training Key To Bounce Back
Published September 19, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
PITCHER'S OFF DAY: Adler said of Harvey's marketability in the wake of the interview, "I don’t know that he necessarily has the phone ringing off the hook from other brands today. Nor does he necessarily have the phone ringing off the hook from other media outlets." Adler added, "If I’m his agent, I’m probably investing in a little bit of media training, but I’m also in pitching future deals saying, 'Look how committed my guy is to advocating for the brands he signs up with. He’s not just collecting checks, he’s out there stumping.'" Seiferheld said Harvey's interview "hurt him from an endorsement perspective, but it’s something he can recover from," and stressed athletes' need to be authentic as endorsers. Seiferheld: "I’m sure Qualcomm was ecstatic he was so focused on getting the job done, but you have to come across as who you are."