Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Puig Starring In New Starter Ad Campaign AT&T Pushing Tech At PGA Tour Event Marketplace Roundup
Upcoming Conferences and Events
SBD/September 19, 2013/Marketing and Sponsorship
Listing Sparks Speculation About Possible Alternate Jersey For Alabama Football
Published September 19, 2013
MARKETING 101: GOLF DIGEST's Mike Stachura reported Alabama is one of 19 colleges Bridgestone Golf has signed a deal with "to sell officially logoed golf balls." The logos are available "only on any Bridgestone ball through its custom program, but specially logoed packages of the Bridgestone e6 ... will be available at retail starting this week ($32)." Bridgestone Golf Marketing Manager for Golf Balls Corey Consuegra said that Alabama and LSU "have drawn the most early orders, but he expects Ohio State to be right at the top, as well" (GOLF DIGEST STIX, 9/18 issue).