Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M Marketplace Roundup
SBD/September 18, 2013/Marketing and Sponsorship
NFL Names & Faces: Luck Excited About Getting Equity Stake In BodyArmor
Published September 18, 2013
spots as part of his new deal with Puma
PATER FAMILIAS: Former NFLer Archie Manning appears with his sons Peyton and Eli in DirecTV’s recent “Football On Your Phone” TV spot and noted it is the latest installment of a "15-year relationship our family has had with DirecTV.” Manning said of his NFL QB sons, "I never thought about them being big pitch men. I don’t think that’s a goal to have. I think if you’ll look at their history, the associations they have and the partnerships, corporate partners they have, it’s quality. And also, it speaks well -- I’ve always thought -- if you’re going to have a relationship like that, you hope it’s not just a quick one; that it’s something that’s meaningful, you’re really part of something within the company" (THE DAILY).
FOOD FOR THOUGHT: Redskins QB Kirk Cousins “makes a cameo” in a spot for Michigan-based supermarket chain Meijer. It is the “first official television ad” featuring Cousins, who played at Michigan State (WASHINGTONPOST.com, 9/16).