Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital
SBD/September 18, 2013/Marketing and Sponsorship
NFL Names & Faces: Luck Excited About Getting Equity Stake In BodyArmor
Published September 18, 2013
spots as part of his new deal with Puma
PATER FAMILIAS: Former NFLer Archie Manning appears with his sons Peyton and Eli in DirecTV’s recent “Football On Your Phone” TV spot and noted it is the latest installment of a "15-year relationship our family has had with DirecTV.” Manning said of his NFL QB sons, "I never thought about them being big pitch men. I don’t think that’s a goal to have. I think if you’ll look at their history, the associations they have and the partnerships, corporate partners they have, it’s quality. And also, it speaks well -- I’ve always thought -- if you’re going to have a relationship like that, you hope it’s not just a quick one; that it’s something that’s meaningful, you’re really part of something within the company" (THE DAILY).
FOOD FOR THOUGHT: Redskins QB Kirk Cousins “makes a cameo” in a spot for Michigan-based supermarket chain Meijer. It is the “first official television ad” featuring Cousins, who played at Michigan State (WASHINGTONPOST.com, 9/16).