SBD/September 18, 2013/Marketing and Sponsorship

NFL Names & Faces: Luck Excited About Getting Equity Stake In BodyArmor

Colts QB Andrew Luck said he is excited about gaining an equity share of BodyArmor as part of his new endorsement deal with the drink company because he feels "like I'm fully invested in the future of the company." Luck said, "Hopefully we can help the company grow and get the product out to a bunch of people." He said, "I was drinking BodyArmor a lot in the off-season as I was working out over a year ago and so I told my agent about it and how much I enjoyed it. He contacted the folks at BodyArmor. In part of the negotiations, the equity idea came up" ("Money Moves," Bloomberg TV, 9/17).

Charles will be featured in a series of social media
spots as part of his new deal with Puma
A HAUL FOR JAMAAL
: Puma announced a two-year deal with Chiefs RB Jamaal Charles, who will endorse the company's training category and appear in its Nature of Performance campaigns. A series of social media videos titled "Get To Know Jamaal" debuts on various platforms next week. Charles joins a Puma training team of endorsers that includes sprinter Usain Bolt, Vikings WR Cordarrelle Patterson, action sports star Dave Mirra and EPL club Stoke City MF Maurice Edu (Puma). NFL Network's Ian Rapoport wrote on his Twitter account that Charles "takes the place of Aaron Hernandez, who Puma dropped in June" (TWITTER.com, 9/17).

PATER FAMILIAS: Former NFLer Archie Manning appears with his sons Peyton and Eli in DirecTV’s recent “Football On Your Phone” TV spot and noted it is the latest installment of a "15-year relationship our family has had with DirecTV.” Manning said of his NFL QB sons, "I never thought about them being big pitch men. I don’t think that’s a goal to have. I think if you’ll look at their history, the associations they have and the partnerships, corporate partners they have, it’s quality. And also, it speaks well -- I’ve always thought -- if you’re going to have a relationship like that, you hope it’s not just a quick one; that it’s something that’s meaningful, you’re really part of something within the company" (THE DAILY).

FOOD FOR THOUGHT: Redskins QB Kirk Cousins “makes a cameo” in a spot for Michigan-based supermarket chain Meijer. It is the “first official television ad” featuring Cousins, who played at Michigan State (WASHINGTONPOST.com, 9/16).
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