SBD/September 17, 2013/Media

NBA Kings, Local Affiliate Will Broadcast Commercial-Free Home Opener

The NBA Kings and KXTV-ABC "came up with a unique format" for the team's '13-14 home opener, deciding to air a "commercial-free telecast" for the Oct. 30 game against the Nuggets at Sleep Train Arena, according to Ailene Voisin of the SACRAMENTO BEE. The opener is the "first of 11 games" KXTV will telecast this season. Kings President Chris Granger said, "Opening night is going to be such a celebration, a new chapter in the journey. It's going to be a sellout, so we have been thinking about ways to include more people. This (commercial-free telecast) seemed like a way to do that, and fortunately, News10 was more than willing to partner with us." Granger also confirmed that Kayte Christensen "is returning as a sideline reporter, reuniting with Grant Napear and Jerry Reynolds after a three-year absence" (SACBEE.com, 9/17). YAHOO SPORTS' Eric Freeman wrote it "appears as though the breaks in game action will feature various peeks into the live game experience." That suggests that the "point of this broadcast is to get fans interested in attending games" at the arena. It figures to "be a game typified by excitement over the return (or continual presence) of the Kings, and there's no problem with responding to the fans' passion by showing them a potential outlet for it" (SPORTS.YAHOO.com, 9/16).
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