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Marketing and Sponsorship

Dollar Shave Club Inks Deals With Four NFL Centers For New Wet Toilet Paper Product

Dollar Shave Club (DSC) has signed deals with four NFL centers to promote the company's new flushable wet toilet paper product "in radio spots created in-house," according to Michael McCarthy of AD AGE. DSC CEO & co-Founder Mike Dubin said that the company's new One Wipe Charlies brand has tabbed the Cowboys' Travis Frederick, Vikings' John Sullivan, Bills' Eric Wood and Chargers' Nick Hardwick to "appear in the male-targeted brand's 'Clean Snap' ad campaign." Every time the company "sees a tweet reading #cleansnap, it will donate $1 to the charity of the four centers' choice." Dubin "declined to comment on how much he's paying the players." By working with "only four centers, One Wipe Charlies didn't have to pursue an official deal with the NFL." Dubin said that a league deal "would have been too expensive" (ADAGE.com, 9/16). In N.Y., Claire Atkinson notes the moistened toilet paper sector is just 3% of the $8.7B toilet paper category and "usually aimed at infants and toddlers but the four burly centers are hoping to change that." Dubin: "Most of the centers we approached were game to try this. They are guys not a lot of people are reaching out to" (N.Y. POST, 9/17).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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