SBD/September 17, 2013/Marketing and Sponsorship

Luck Gains Equity Stake In BodyArmor As Part Of Multiyear Endorsement Deal

Luck's BodyArmor endorsement comes after a rookie year deal with Gatorade
Colts QB Andrew Luck has agreed to a multiyear deal with BodyArmor SuperDrink in which he will gain an equity stake in the company and will "appear in national and regional advertising," according to Erik Matuszewski of BLOOMBERG NEWS. Luck said, "There’s always a risk in any equity, but I feel like there’s a great market for a sports drink." Luck joins Ravens RB Ray Rice, Patriots TE Rob Gronkowski, Eagles RB LeSean McCoy, Angels CF Mike Trout and MLB Giants C Buster Posey as sponsors for BodyArmor. Luck last year was "part of a group of NFL rookies who promoted" Gatorade. But Luck said that he "wouldn’t term the partnership an endorsement." Matuszewski notes Luck "sought to become a shareholder in BodyArmor, a path also taken by athletes" including Patriots QB Tom Brady with Under Armour, Tiger Woods with Fuse Science and Mets 3B David Wright with Vitaminwater. Luck and Body Armor "didn’t disclose the size of his equity stake" (BLOOMBERG NEWS, 9/17).
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