SBD/September 16, 2013/Media

NFL Week 2 Overnights: Broncos-Giants Propels CBS To Strong National Window Rating

CBS earned a 17.8 overnight rating for yesterday’s NFL national window, which featured Broncos-Giants in 89% of markets. That figure is the best for any CBS regular-season national window since Week 15 in ’11, when coverage featuring Patriots-Broncos earned a 19.5 overnight. The 17.8 overnight is also CBS’ best rating for its first NFL national window of the season in 15 years. Broncos-Giants was up 24% from a 14.4 overnight for the net’s national window in Week 2 last season, which featured Jets-Steelers. CBS also earned a 10.7 overnight for its early regional window yesterday, down 8% from last year. Meanwhile, NBC earned a 13.6 overnight for last night’s 49ers-Seahawks “SNF” telecast, which had an hour-long weather delay during the first quarter. That figure is down 2% from Lions-49ers in Week 2 last year. It also is the best overnight for any West Coast NFC primetime matchup since 49ers-Rams earned a 15.4 overnight on "MNF" in ’91. Seattle-Tacoma earned a 44.8 local rating for the game, marking the best for any NBC “SNF” telecast to date. S.F.-Oakland-San Jose earned a 26.8 local rating, tied with 49ers-Patriots from last season as best for an “SNF” telecast (Austin Karp, Assistant Managing Editor).

NFL WEEK 2 OVERNIGHT RATINGS
NET
'13 GAME
RAT.
'12 GAME
RAT.
% +/-
Fox
(single)
12.8
(single)
13.3
-3.8%
CBS
(regional)
10.7
(regional)
11.6
-7.8%
CBS
Broncos-Giants (89%)
17.8
Jets-Steelers (82%)
14.4
23.6%
NBC
49ers-Seahawks*
13.6
Lions-49ers
13.9
-2.2%

CHART NOTE: * = Game had one-hour weather delay.

ANALYZE THIS: In Denver, Dusty Saunders writes CBS' Phil Simms "was the ideal talent to analyze the key players" during yesterday's Broncos-Giants game which pitted QBs Peyton and Eli Manning against one another. Simms "kept the play of the two brothers in focus throughout, while outlining how they were responding to a variety of changing defenses." Neither he nor play-by-play partner Jim Nantz "overhyped the gridiron meeting of the Manning brothers during the game or after its conclusion." Nantz "provided informational nuggets about both teams" as the duo covered the game "in professional, level-headed style." Sideline reporter Tracy Wolfson's work was "extremely professional" (DENVER POST, 9/16). Meanwhile, in Baltimore, David Zurawik writes of CBS' Browns-Ravens broadcast, "What made me really nuts was the lack of any kind of in-depth analysis from [Marv] Albert’s partner, Rich Gannon, about the pass rush." Gannon offers "nothing but the most superficial, obvious analysis -- and even that is sometimes wrong." But CBS producers "did make an effort Sunday to give Baltimore fans a better telecast than ... usually received" from the net last year (Baltimore SUN, 9/16). 

TECHNICAL DIFFICULTIES: In Chicago, Joe Fernandez noted Fox' Vikings-Bears broadcast was "riddled with technical difficulties," which led the net to "cut away prematurely from the first half of action." Viewers were "forced to listen to just the audio feed near the end of the first half and witnessed a premature cut to the FOX halftime show back in studio." Fox Sports VP/Communications Dan Bell said, “There are transmission lines that receive the signal to broadcast the game. We started experiencing reception from the signal to the transmission lines into the TV production truck at Soldier Field. It resulted in us losing the picture and obviously audio in the second quarter.” Bell said that the dropped feed "affected 10 percent of the country" (SUNTIMES.com, 9/15). The CHICAGO TRIBUNE noted Fox "missed the Vikings' third touchdown and went to its halftime show with more than a minute remaining." The net "regained its transmission at the start of the second half" (CHICAGOTRIBUNE.com, 9/15).

ALL APOLOGIES: THE BIG LEAD's Stephen Douglas noted Fox analyst Terry Bradshaw uttered an expletive during a live look-in from a commercial break on FS1's "Fox Football Daily" Friday. Fox' Bell in a statement said, "Fox Sports apologizes for the inadvertent and inappropriate language heard." Bell added Bradshaw was "unaware that we'd be going to the set live at that time" (THEBIGLEAD.com, 9/14).

FROM THE STUDIO: In N.Y., Bob Raissman writes, "Is Ray Lewis using his ESPN 'Sunday NFL Countdown' pregame pulpit to let everyone know the Ravens are suffering from a leadership void since his departure?" Lewis yesterday said of Ravens QB Joe Flacco, “I know [owner Steve] Bisciotti gave him a hundred million dollars. Does that hundred million calculate to you not spending bonus time with your young receivers, with your young team? Talent is seen with the eye. Leadership is rarely seen" (N.Y. DAILY NEWS, 9/15)....In N.Y., Phil Mushnick notes CBSSN's Bart Scott was on the Jets-Patriots local pregame show Thursday and was "terrific." Mushnick: "To the point, relaxed, pleasant, engaging, eager to contribute, he spoke clear, applicable sense about the game to follow. So why did Scott go way out of his way to be such a rude, crude, lewd dude to the media throughout his last two seasons with the Jets?" (N.Y. POST, 9/16).

A FLAG ON THE PLAY: SI.com's Richard Deitsch noted there were "a ton of viewers watching CBS's NFL coverage Sunday complaining about the yellow 'Final' tag on their ticker." Plenty of viewers "mistook it as a penalty flag on every play." Deitsch: "Thankfully, CBS Sports management said they'll make a change in time for next week" (SI.com, 9/15).

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