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SBD/September 16, 2013/Marketing and Sponsorship
McDonald's New Ad Featuring Flacco, Kaepernick Plays Off Jordan-Bird Spot From '93
Published September 16, 2013
BEST DRESSED: In Sacramento, Matt Barrows cited data from online retailer Fanatics.com as showing that from April 1 until now, Kaepernick's No. 7 jersey "has been the NFL's hottest seller." In fact, Kaepernick has "led all merchandise sales." Seahawks QB Russell Wilson's No. 3 jersey "has been the fourth-best seller in that span." But over NFL opening weekend, Wilson was "the third-highest seller, leapfrogging" Redskins QB Robert Griffin III. Broncos QB Peyton Manning "was No. 2 and Kaepernick was No. 1 last weekend" (SACBEE.com, 9/14).