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SBD/September 13, 2013/Franchises
Dodgers Hiking Premium Season-Ticket Rates For Next Season As Attendance Spikes
Published September 13, 2013
METRICS RISING: In California, Clay Fowler notes Dodger Stadium attendance totals "appear headed for the largest turnout for any major-league team" since the Yankees drew 3.77 million fans during the '10 season. The Dodgers currently "have the highest attendance in baseball, averaging 45,668 per game, nearly 4,000 more" than the second-place Cardinals (Inland Valley DAILY BULLETIN, 9/13). Also in California, Bill Plunkett notes the Dodgers additionally lead the league in attendance "on the road (an MLB-high average of 35,622)." The team's local ratings on FS Prime Ticket are up 42% over last season, the "second-highest increase in the majors" behind the Royals (up 71%) and are their "highest ever" on the RSN. Dodgers merchandise sales also are up 50% this season, "no doubt fueled mightily by the Yasiel Puig phenomenon" (ORANGE COUNTY REGISTER, 9/13).