SBD/September 12, 2013/Marketing and Sponsorship

K.C.-Area McDonald's To Use Chiefs Logo In Marketing, Offer Team-Branded Meal Box

A Chiefs-branded McDonald's meal box is just one aspect of the deal
K.C.-area McDonald's restaurants have "signed a four-year sponsorship with the Chiefs and will be playing up the team’s logo in their print, TV, radio and outdoor advertising," according to Joyce Smith of the K.C. STAR. The team and the QSRs are "teaming up this season with several first-in-the-country food promotions," including a "super-size meal meant to be shared and a new McDonald’s food truck handing out free products at home games." The promotions "run through the end of the year." McDonald’s Dir of Marketing Randy Bates said that the company will "evaluate the promotions and adjust them as needed for the next season" (K.C. STAR, 9/12). The partnership includes a buy-one-get-one Big Mac offer if the Chiefs record at least one sack in any regular-season game, a first-of-its kind McDonald's Fry Truck selling french fries in the Arrowhead Stadium parking lot, a Chiefs-branded "Blitz Box" meal, and eight NFL Play 60 events in K.C. (Chiefs).
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