SBD/September 11, 2013/Marketing and Sponsorship

Joe Flacco Inks Multiyear Deal With McDonald's, Will Appear In National TV Ad

Interest in Flacco has risen since he led the Ravens to a Super Bowl win
JL Sports Dir of Operations Tom Kleine, whose firm represents Joe Flacco, said that the Ravens QB will appear in a national TV ad for McDonald's "to debut some time over the next 10 days," according to Ryan Sharrow of the BALTIMORE BUSINESS JOURNAL. The commercial was "filmed in mid-July" while Flacco was in L.A. for the ESPYs. Kleine said that in the spot, Flacco "pitches a new McDonald's product" and appears alongside "another recognizable face." Flacco, just hours after signing a six-year, $120M contract extension in March, celebrated by "ordering chicken McNuggets at the drive-thru window of an Aberdeen McDonald's." Kleine said that McDonald's, by "coincidence or not, reached out to Flacco not long after." He added that Flacco "had already been in discussions with other fast-food chains about endorsements." Kleine declined to disclose financial terms of the multiyear deal. He said that since the Ravens' Super Bowl XLVII victory, Flacco has "seen interest spike from companies looking to ink a deal." Kleine said that Flacco this year "turned down a deal from a big company in the food industry" (BIZJOURNALS.com, 9/10).
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