SBD/September 11, 2013/Classified Advertisements

SBJ In-Depth: Sponsorship

With so many activation strategies available, from traditional approaches to digital platforms, finding the sweet spot is crucial if sponsors want to accomplish their goals. We’ll examine the state of sports sponsorships and talk with marketers to identify trends worth watching and strategies that could help brands hit their mark. From grassroots to global, onsite to online, see how marketers are crafting activation strategies that drive awareness and deliver results.

Publishing Date: Sept. 30 Ad Close: Sept. 16 Materials Close: Sept. 18. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or
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